Gamification & Leaderboards
Motivate your sales team with points, leaderboards, badges, and challenges tied to sales activities.
Gamification in SalesOS transforms everyday sales activities into a rewarding experience by assigning points, unlocking badges, and fostering friendly competition through leaderboards and challenges. By connecting recognition to measurable behaviors, gamification keeps reps engaged, reinforces best practices, and gives managers visibility into team momentum beyond raw revenue numbers.
What Gamification Does in SalesOS
The gamification system overlays a points and rewards layer on top of your existing CRM workflow. Every qualifying action a rep takes -- logging a call, sending a proposal, closing a deal -- earns points that accumulate toward leaderboard rankings, badge unlocks, and challenge completions. Because it draws from activity data already captured by SalesOS, there is no extra data entry required from your team.
Key capabilities include:
- Points engine that scores activities in real time.
- Leaderboards with multiple time frames and team filters.
- Badges and achievements that mark milestones and streaks.
- Challenges for time-boxed individual or team competitions.
- Manager tools for creating custom challenges and adjusting point weights.
- Org-wide visibility so everyone in the organization sees the same dashboard (no ownership filtering).
Accessing the Gamification Dashboard
Navigate to Gamification from the left sidebar. The dashboard is visible to all members of your organization regardless of role. Managers and admins have additional controls for creating challenges and adjusting settings.
The dashboard includes the following sections:
- Your Score -- A personal summary card showing your current point total, rank, recent badges, and active challenges.
- Leaderboard -- A ranked list of reps with point totals for the selected time frame.
- Badges -- A gallery of all available badges with earned and locked states.
- Active Challenges -- Cards for each ongoing challenge with progress bars and time remaining.
Points System
How Points Are Earned
Points are awarded automatically when SalesOS detects a qualifying activity on a record you own or are assigned to. The following table lists default point values:
| Activity | Default Points | Category |
|---|---|---|
| Outbound call logged | 5 | Activity |
| Inbound call logged | 3 | Activity |
| Email sent | 3 | Communication |
| Email replied to by prospect | 5 | Communication |
| Meeting scheduled | 8 | Meeting |
| Meeting completed | 12 | Meeting |
| Task completed | 4 | Productivity |
| Note added to a record | 2 | Productivity |
| Lead converted to opportunity | 15 | Pipeline |
| Deal moved to next stage | 10 | Pipeline |
| Quote sent | 12 | Sales Operations |
| Proposal viewed by buyer | 8 | Engagement |
| Deal closed-won | 50 | Revenue |
| Deal closed-won (above target) | 75 | Revenue |
Points are credited to the record owner at the time the activity occurs. If a deal is reassigned after a rep moves it through stages, the original mover retains the points already earned.
Point Weighting and Multipliers
Administrators can adjust the default point values to align with organizational priorities. For example, if your team needs to increase outbound activity, you can raise the points for calls and emails while keeping meeting points steady.
To adjust point weights:
- Open Gamification and click the gear icon (visible to admins and managers).
- In the Points Configuration panel, locate the activity you want to adjust.
- Enter the new point value and click Save.
- Changes take effect immediately for new activities; previously earned points are not retroactively recalculated.
You can also configure multipliers for streaks. A streak multiplier rewards consistency:
- 3-day activity streak -- 1.2x multiplier on all points for the streak day.
- 5-day activity streak -- 1.5x multiplier.
- 10-day activity streak -- 2.0x multiplier.
Streak multipliers apply to the day they are triggered and reset if a rep has a day with zero qualifying activities.
Leaderboard Views
The leaderboard ranks reps by total points earned within the selected time frame. It updates in near real time as activities are logged.
Time Frames
Use the time-frame toggle at the top of the leaderboard to switch between:
- Today -- Points earned since midnight in the organization's timezone.
- This Week -- Monday through the current day.
- This Month -- First of the month through today.
- This Quarter -- First day of the current fiscal quarter through today.
- All Time -- Cumulative points since gamification was enabled.
Filtering by Team
If your organization has multiple teams, you can filter the leaderboard to show only members of a specific team. Click the Team dropdown above the leaderboard and select a team name. Selecting All Teams returns to the organization-wide view.
Leaderboard Display
Each leaderboard entry shows:
- Rank -- Position relative to peers.
- Name and avatar -- The rep's profile.
- Points -- Total points for the selected period.
- Top activity -- The category where the rep earned the most points (for example, "Meetings" or "Pipeline").
- Trend indicator -- An arrow showing whether the rep moved up or down compared to the previous equivalent period.
The top three positions are highlighted with gold, silver, and bronze styling. Your own row is always highlighted regardless of position so you can quickly find yourself.
Badges and Achievements
Badges are milestone-based rewards that unlock when a rep meets specific criteria. Once earned, a badge remains permanently on the rep's profile. Badges add variety and long-term goals beyond the daily points race.
Badge Categories
Activity Milestones
| Badge | Criteria |
|---|---|
| First Call | Log your first outbound call |
| 10-Call Day | Log 10 or more calls in a single day |
| 50-Call Week | Log 50 or more calls in a single week |
| Email Machine | Send 100 emails in a single month |
| Meeting Marathon | Complete 5 meetings in a single day |
Pipeline Milestones
| Badge | Criteria |
|---|---|
| First Deal | Close your first deal |
| Hat Trick | Close 3 deals in a single week |
| Pipeline Builder | Create 10 new opportunities in a single month |
| Quota Crusher | Exceed 120% of your monthly quota |
| Big Fish | Close a deal worth more than 2x your average deal size |
Consistency and Streaks
| Badge | Criteria |
|---|---|
| Consistency King | Maintain a 10-day activity streak |
| Iron Rep | Maintain a 30-day activity streak |
| Early Bird | Log an activity before 8:00 AM five days in a row |
| Full Stack | Earn points in every category in a single day |
Collaboration
| Badge | Criteria |
|---|---|
| Team Player | Contribute to a team challenge that hits its goal |
| Mentor | Have the highest point total on your team for 4 consecutive weeks |
| Assist King | Be credited on 5 deals owned by teammates (via activity or collaboration) |
Viewing Badges
Click the Badges tab on the gamification dashboard to see all available badges. Earned badges appear in full color with the date unlocked. Locked badges appear dimmed with a progress indicator showing how close you are to unlocking them (for example, "7 / 10 calls today").
Badge Notifications
When you unlock a badge, SalesOS displays an in-app notification and optionally sends an email or Slack notification (if the integration is configured). Managers receive a digest of badges earned by their team each week.
Challenges
Challenges are time-boxed competitions that focus effort on specific goals. They can target individuals or teams and run for a defined duration -- typically a day, a week, or a month.
Viewing Active Challenges
Active challenges appear on the gamification dashboard under the Challenges section. Each challenge card shows:
- Challenge name and description.
- Type -- Individual or Team.
- Goal -- The target metric (for example, "Close 5 deals" or "Log 200 calls").
- Progress bar -- Current progress toward the goal.
- Time remaining -- Countdown to the challenge deadline.
- Participants -- Number of reps or teams enrolled.
- Reward -- Bonus points or badge awarded upon completion.
Challenge Types
SalesOS supports several challenge structures:
- Revenue Target -- Close a certain dollar amount in revenue within the time frame. Example: "Close $50,000 in new business this week."
- Activity Goal -- Complete a specific number of activities. Example: "Log 100 calls this month."
- Conversion Challenge -- Achieve a target conversion rate or number of conversions. Example: "Convert 10 leads to opportunities this week."
- Pipeline Velocity -- Move deals through stages faster than the team average. Example: "Advance 5 deals by at least one stage today."
- Team Cumulative -- The entire team works toward a shared goal. Example: "Team books 50 meetings this sprint."
Creating Custom Challenges (Manager and Admin)
Managers and admins can create challenges to align the team around current priorities.
- Navigate to Gamification and click Create Challenge.
- Fill in the challenge details:
- Name -- A short, motivating title (for example, "Q2 Blitz Week").
- Description -- Context on why this challenge matters.
- Type -- Individual or Team.
- Metric -- Select from available metrics (calls, emails, meetings, deals closed, revenue, conversions, tasks completed, pipeline created).
- Goal -- The numeric target.
- Duration -- Start date, end date, or preset (today, this week, this month, custom).
- Participants -- All reps, a specific team, or hand-picked individuals.
- Reward -- Bonus points (for example, 100 bonus points) and/or a custom badge.
- Click Launch Challenge. Participants receive a notification that a new challenge is active.
Challenge Completion
When a participant meets the challenge goal:
- They receive the reward points immediately.
- If the challenge includes a badge, it unlocks on their profile.
- Their progress bar fills to 100% and shows a completion checkmark.
- A congratulatory notification is displayed.
For team challenges, all team members receive the reward once the team collectively hits the goal.
Rewards and Recognition
While the points and badges system provides intrinsic motivation, many organizations connect gamification outcomes to real-world incentives. SalesOS supports this through:
- Rewards catalog (optional) -- Admins can define a list of rewards (gift cards, extra PTO, swag) with point costs. Reps can redeem accumulated points for items in the catalog.
- Monthly recognition -- The gamification dashboard highlights the top performer of the month with a banner visible to the entire org.
- Manager shout-outs -- Managers can pin a recognition message to a rep's profile card that appears on the leaderboard.
- Export and reporting -- Gamification data can be exported to CSV or pulled into dashboard reports for use in compensation reviews or SPIFs.
To configure the rewards catalog:
- Go to Gamification Settings (admin only).
- Click the Rewards tab.
- Add items with a name, description, point cost, and optional image.
- Set inventory limits if applicable (for example, only 5 gift cards available this month).
- Enable the catalog to make it visible to all reps.
Gamification Settings and Configuration
Admins control gamification behavior from the settings panel, accessible via the gear icon on the gamification dashboard or from Settings > Gamification.
General Settings
- Enable/Disable Gamification -- Toggle the entire system on or off. Disabling hides the dashboard and stops point accumulation.
- Leaderboard Visibility -- Choose whether the leaderboard is visible to all reps or only managers.
- Anonymous Mode -- Display rankings without names (positions only) for organizations that prefer less direct competition.
- Reset Schedule -- Configure whether points reset monthly, quarterly, or never.
Notification Settings
- Badge unlock notifications -- In-app, email, Slack (per integration).
- Challenge start/end notifications -- Notify participants when challenges begin and conclude.
- Weekly digest -- Send a summary of rank changes, badges earned, and challenge progress every Monday.
Team Configuration
- Team definitions -- Pulled from your organization's team structure in SalesOS. No separate configuration is needed.
- Manager visibility -- Managers always see their team's detailed stats. Cross-team visibility follows the leaderboard visibility setting.
Best Practices
- Align points with current priorities. If pipeline generation is the top priority this quarter, weight pipeline-creation activities higher. Revisit weights quarterly.
- Keep challenges short and specific. One-week challenges with clear, achievable goals drive more engagement than month-long challenges that feel distant.
- Celebrate publicly. Use the leaderboard and recognition features during team meetings to reinforce the behaviors you want repeated.
- Avoid over-gamifying. Not every activity needs maximum points. Reserve high-value rewards for outcomes that genuinely move revenue.
- Rotate challenge types. Alternate between activity challenges, conversion challenges, and revenue challenges to prevent burnout and keep things fresh.
- Use team challenges to build camaraderie. Individual competition is powerful, but team challenges encourage collaboration and mentoring.
- Connect to real incentives sparingly. Points alone maintain engagement for most reps. Add monetary rewards for major milestones, not everyday activities.
- Monitor for gaming. Review activity logs periodically to ensure reps are not logging low-quality activities solely for points (for example, one-second calls).
- Onboard new reps with achievable badges. Early wins like "First Call" and "First Deal" build confidence and familiarity with the system.
- Review analytics monthly. The gamification analytics panel shows engagement rates, point distribution, and challenge participation. Use this data to refine your strategy.